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pricing Get Started
bookmark Book a demo
Download the Club app

Recruit customers, micro-influencers, and everyday creators as
brand ambassadors

Club gives DTC and eCommerce brands the tools to find, recruit, and activate brand ambassadors from their existing customer base and creator community.
Brands2-1

Assign ambassador missions that drive content, referrals, and revenue

  • 100+ ready-to-go ambassador marketing missions
  • Drive revenue with referral and sales challenges
  • Generate UGC content and customer reviews
  • Build brand awareness through everyday creators
  • Grow your social following organically

Book a demo
Brands4-1

Segment and manage your brand ambassador community

  • Powerful recruitment tools to find and onboard brand ambassadors
  • Identify and mobilise your top-performing creators
  • Segment ambassadors by follower count, engagement, and performance
  • Set personalised rewards and commission rates for each group


Get started
Brands3-1

Automate ambassador reward payments and commission tracking

  • Automate commission payments to brand ambassadors at scale
  • Seed products to creators and track fulfilment
  • Track and analyse ambassador marketing ROI
  • Set dynamic rewards based on follower count, engagement, or sales performance
Book a demo
Brands5-1

Connect your eCommerce store and track ambassador-driven sales

  • Integrate your eCommerce store with Club in minutes, including Shopify and more
  • Enable affiliate discount codes for brand ambassadors
  • Incentivise ambassadors with gift cards and product rewards
  • Enable automatic product seeding to creators
  • Track and analyse ambassador-driven sales and revenue

Book a demo
Brands1-1

Give ambassadors a branded home to complete missions and earn rewards

  • Give brand ambassadors a dedicated branded experience, accessible via app or web
  • Send push notifications to ambassadors for new campaigns and challenges
  • Automate reward and payment management for your entire ambassador programme
  • Get discovered by new ambassadors and creators looking for brands to partner with
  • White-label your ambassador portal to match your brand identity
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“

Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns.

”
Hanin De Simone
Influencer Marketing Lead
“

The management and customer support is just incredible.  I've never come across a platform that is so beautifully managed.

”
Barbara Veckova
Account Manager
“

Club has been a game-changer. It’s our go-to platform for growing a loyal community that generates sales and brand awareness.

”
Robb Lazenby
Global Head of Marketing and Brand
“

I like the simplicity of this up-to-date platform.

”
Austin Nimmo
Founder of Rogue Marketing, and Direct Response Marketer
“

It's right up there with Upfluence and Skeepers.

”
Ryanne Diehl
Ambassador

Frequently asked questions

A brand ambassador platform is software that helps brands recruit, manage, and reward
brand ambassadors — customers, creators, and fans who promote the brand in
exchange for rewards or commissions. Club.co is a brand ambassador platform built
specifically for DTC and eCommerce brands.
Club.co lets brands build a community of ambassadors and creators, assign them
marketing missions (UGC, referrals, social posts), track their content and sales
performance, and automate rewards and payments — all from a single dashboard
Club.co is used by DTC and eCommerce brands across fashion, beauty, health and
wellness, food and beverage, and sports and fitness. Clients include Samsung, Celsius,
Daniel Wellington, and Fabletics.
Influencers are typically paid for individual content campaigns and have large
audiences. Brand ambassadors are ongoing community members — customers, micro-
creators, or brand fans — who promote a brand regularly in exchange for rewards,
commissions, or exclusive access. Ambassador marketing is generally lower cost and
generates more authentic content than traditional influencer campaigns.
Brands typically recruit ambassadors from their existing customer base, email list, or
social following. Club.co includes tools to launch ambassador recruitment campaigns,
screen applicants, and onboard new members automatically.
Ambassador marketing ROI is measured through referral revenue (tracked via unique
links and discount codes), UGC volume and reach, and conversion rates from
ambassador-driven traffic. Club.co tracks all of these metrics in a single performance
dashboard
Club.co is built specifically for DTC and eCommerce brands and focuses on community-
led growth — combining ambassador management, UGC, affiliates, and loyalty in one
platform. Unlike GRIN (which focuses on larger influencers) or Brandbassador
(ambassador-only), Club.co covers the full creator community stack in a single tool.
Affiliate programmes are focused purely on sales commission — affiliates share links
and earn a percentage of revenue they drive. Ambassador programmes are broader:
ambassadors create UGC, post on social media, refer customers, and represent the
brand — often in exchange for a mix of rewards, product, and commissions. Club.co
supports both models and lets brands run them from a single platform.
Ambassador programmes are significantly more cost-effective than traditional influencer
campaigns. Rather than paying large fees for individual posts, brands reward
ambassadors with product, commissions, or exclusive perks — keeping costs variable
and tied to performance. Platform costs vary by brand size; Club.co offers plans scaled
to the number of active ambassadors and missions.
Managing ambassadors at scale requires automating the tasks that don’t need to be
manual — onboarding, mission assignment, content tracking, and payments. Club.co is
built for this: brands can manage hundreds or thousands of active ambassadors from a
single dashboard, with automated workflows handling rewards, approvals, and
communications.
Brands can assign ambassadors a wide range of marketing missions through Club.co:
creating UGC (photos, videos, reviews), sharing referral links, posting on Instagram or
TikTok, writing product reviews, attending events, and more. Missions can be targeted
to specific ambassador segments and tracked for completion and performance.

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