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Top brand ambassador perks: 6 effective ways to reward and motivate sales champions">
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Launching a successful brand ambassador program requires strategic planning, engaging tasks and motivating rewards. Here, we’ll dive into six impactful ways to reward your brand ambassadors to encourage both loyalty and results.
By incorporating these reward strategies into your program, you’ll create value for your ambassadors while maximising your brand’s reach and revenue potential.
SkyNext
Who doesn’t love being a VIP? Granting early access to new product launches is a brand ambassador perk that taps into exclusivity and excitement.
2. Gift cards for flexible rewards
Gift cards are an awesome way to reward ambassadors while giving them the flexibility to choose the products or services they love most from your brand.
Unlike commission-based rewards, gift cards don’t need to be tied to specific sales targets, making them a great option for brand awareness activities and campaigns. You can reward ambassadors with gift cards for completing tasks or “Missions” that build brand visibility without necessarily generating sales.
Some ambassador platforms use a point system, allowing brands to assign point values to different Missions. As ambassadors complete tasks and earn points, they can exchange them for gift cards, with higher-priced cards available for those who earn more points.
This approach promotes ongoing engagement by giving ambassadors something to work towards.
For example, a brand might prompt ambassadors to complete a Mission that includes posting a story featuring a product, earning points that can later be redeemed for gift cards. This structure not only promotes brand awareness but also strengthens loyalty among ambassadors who see real value in their participation.
Olga Shenderova
3. Boost engagement with free products
Providing free products as rewards is a super effective way to engage brand ambassadors and strengthen their connection to your products. Freebies are particularly beneficial at the start of an ambassador program, as they can help attract potential ambassadors and provide them with firsthand experience using your products.
Consider creating a welcome package filled with popular products or branded merchandise, requesting that ambassadors share content featuring the items they enjoy on their social media. This gives ambassadors extra opportunities to create UGC.
Tip: When sending product packages to influencers and ambassadors, include a personalised note – this small step goes a long way and will help them feel more connected to your brand.
As your program grows, free products can continue to be used as rewards for specific Missions or milestones. For instance, you might set a goal where ambassadors earn a free item after reaching a certain number of sales. These tangible rewards encourage ambassadors to remain active in the program and can help drive new content creation.
Merrysky
5. Exclusive discounts
Offering exclusive discounts to your ambassadors is another effective way to reward them for their hard work.
Discounts are similar to gift cards but provide flexibility by allowing ambassadors to save on their favourite products rather than receiving a set value. This can also encourage them to engage more deeply with your brand by purchasing items they may not have tried otherwise.
Discounts are particularly useful when tied to specific products or inventory that you want to clear. For instance, you could offer a steep discount on seasonal items or excess stock, providing ambassadors with a perk while helping you manage inventory.
By implementing a discount reward strategy, you not only motivate ambassadors but also increase product visibility and drive conversions.
Ba Tik
6. Early access for VIPs
Who doesn’t love being a VIP? Granting early access to new product launches is a brand ambassador perk that taps into exclusivity and excitement. By offering your ambassadors first access to new products or services, you create a sense of VIP treatment that boosts their enthusiasm and loyalty.
Before launching a new product to the public, you can invite your ambassadors to experience it firsthand. This approach encourages ambassadors to generate early buzz and share their excitement across social media, providing your brand with valuable word-of-mouth marketing.
Ambassadors who feel like they’re part of an “insider” group are more likely to stay engaged, continue promoting your brand, and even advocate for your products organically.
Early access rewards are also beneficial for the brand, as they turn ambassadors into a test group that can provide feedback on the product before it’s widely available. This can be invaluable for refining products or marketing strategies.
Emma Rahmani
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4. Social media and website mentions
Featuring your ambassadors on your website or social media channels is a reward that adds both recognition and prestige to your program. Publicly acknowledging ambassadors' contributions is a fantastic morale booster and can serve as a valuable perk that motivates them to stay engaged.
By spotlighting ambassadors on your brand’s social media channels, you not only reward their efforts but also give them visibility, which is particularly valuable to those looking to grow their own online presence. This kind of recognition can be offered as a recurring reward, such as a weekly or monthly "Ambassador of the Month" feature.
Creating a dedicated section on your website for ambassador recognition is another powerful way to acknowledge their contributions. This could include a photo, bio and description of their involvement with your brand.
Acknowledging your ambassadors in this way strengthens your relationship with them and can enhance ambassador retention.