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What is a customer loyalty programme?

The customer loyalty programme software for DTC and eCommerce brands

Club enables DTC and eCommerce brands to build customer loyalty programmes that reward repeat purchases, referrals, and brand advocacy — turning loyal customers into long-term brand ambassadors. 

Preview of Missions in the Club App that shows a Mission from Onepiece "Challenge: TikTok made me buy it"

Your customers are everything

A customer loyalty programme rewards your existing customers for repeat purchases, referrals, and brand advocacy — reducing churn and increasing lifetime value.
  • Loyalty programmes boost customer retention and reduce churn by rewarding repeat behaviour
  • Repeat customers spend more per order and buy more frequently than new customers
  • Rewarding customers for advocacy turns loyal buyers into brand ambassadors who recruit new customers
  • Retaining existing customers costs significantly less than acquiring new ones through paid advertising
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How to build a customer loyalty programme in 4 steps

01.
Recruit loyal customers
into your programme

We've made it simple to invite loyal customers who love your brand

02.
Set up automated
loyalty rewards

Offer perks like gift cards, cash, commissions, and free products

03.
Reward customers for purchases, referrals
and advocacy

Reward referrals, social shares, content creation, engagement and more

04.
Track loyalty programme
performance and ROI

Measure impact and fine-tune your program for bigger success

Which DTC brands use customer loyalty programme software?

Club's customer loyalty programme software is used by DTC and eCommerce brands across fashion, beauty, health and wellness, food and beverage, and sports and fitness.

Effortlessly organise and segment your users with powerful filtering capabilities. Group them by demographics, behaviours, or custom attributes.

  • E-commerce brands that thrive on word-of-mouth
  • DTC brands turning customers into superfans
  • Lifestyle, fashion, beauty, and fitness brands building strong communities
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Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns.

Hanin De Simone
Influencer Marketing Lead

The management and customer support is just incredible.  I've never come across a platform that is so beautifully managed.

Barbara Veckova
Account Manager

Club has been a game-changer. It’s our go-to platform for growing a loyal community that generates sales and brand awareness.

Robb Lazenby
Global Head of Marketing and Brand

I like the simplicity of this up-to-date platform.

Austin Nimmo
Founder of Rogue Marketing, and Direct Response Marketer

It's right up there with Upfluence and Skeepers.

Ryanne Diehl
Ambassador
Ready to grow your community?

Let’s make it happen

Launch or scale your customer loyalty programme today with Club — the platform built for DTC and eCommerce brands.