What is micro-influencer marketing?

The micro-influencer marketing platform for DTC and eCommerce brands

Club helps DTC and eCommerce brands find, recruit, and manage micro-influencers at scale, assigning them missions, tracking content performance, and automating rewards from one platform. 

Graphic showing segments in Club: Followers, Content creators, Revenue drivers and Ambassadors
What is micro-influencer marketing?

Why micro influencers matter

Micro-influencers are creators with between 1,000 and 100,000 followers who have highly engaged, niche audiences. They generate more authentic content and higher engagement rates than traditional influencers, at a fraction of the cost.
  • Micro-influencers generate higher engagement rates than macro-influencers or celebrity endorsements
  • Micro-influencer content feels authentic because it comes from real people with genuine audience relationships
  • Running micro-influencer campaigns at scale costs significantly less per piece of content than paid advertising
  • Working with multiple micro-influencers across niches reaches more targeted audience segments simultaneously
Club product screenshot_Content library

Build, scale, and succeed with
micro-influencers

01.
Find and recruit
micro-influencers

Work with micro-influencers who align with your values

02.
Give micro-influencers missions
and creative briefs

Provide clear campaign goals and creative direction

03.
Activate micro-influencers
to create UGC content

Give incentives that inspire engaging, high-quality posts

04.
Track micro-influencer
performance and ROI

Use data to optimise your influencer partnerships

Manage micro-influencer campaigns from one platform

Club gives micro-influencers a branded portal to access missions, submit UGC content, track their earnings, and receive reward payments automatically. 

  • Send push notifications to micro-influencers for new campaigns and missions
  • Micro-influencers complete missions and submit UGC content directly through the platform
  • Micro-influencers submit posts, stories, and videos for brand review and approval
  • Micro-influencers track their earnings, rewards, and commission payments in real time
club_product_screenshot_leaderboard

Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns.

Hanin De Simone
Influencer Marketing Lead

The management and customer support is just incredible.  I've never come across a platform that is so beautifully managed.

Barbara Veckova
Account Manager

Club has been a game-changer. It’s our go-to platform for growing a loyal community that generates sales and brand awareness.

Robb Lazenby
Global Head of Marketing and Brand

I like the simplicity of this up-to-date platform.

Austin Nimmo
Founder of Rogue Marketing, and Direct Response Marketer

It's right up there with Upfluence and Skeepers.

Ryanne Diehl
Ambassador

Start building your micro-influencer programme today

Discover how easy it is to build a micro-influencer program that fuels growth and engagement.