What is a UGC creator programme?

The UGC creator marketing software for DTC and eCommerce brands

Club enables DTC and eCommerce brands to recruit UGC creators, assign them content missions, review submissions, and automatically reward creators — generating a constant stream of authentic content at scale. 

Preview of Missions in the Club App that shows a Mission from Onepiece "Challenge: TikTok made me buy it"

Why user-generated content matters

  • UGC content builds instant credibility, real customer content converts better than branded creative
  • UGC posts generate higher engagement than brand-produced content across every major platform
  • UGC marketing costs a fraction of traditional content production — and scales automatically
  • UGC creators provide social proof at scale — letting your customers show why they love your brand
Club product screenshot_Content library

How to build a UGC creator programme in 4 steps

01.
Recruit
creators

Embed Club on your site for visitors to join or collab creators already in the app

02.
Offer
incentives

Reward creators with gift cards, free products, cash, discounts and more

03.
Provide guidance
& tools

Give creators guidelines and campaign requirements for high-quality content

04.
Analyse and
refine

Measure content performance and refine your strategy for better impact

Manage your UGC creator programme from one platform

Club gives DTC brands a single dashboard to manage UGC missions, review creator content submissions, and reward UGC creators automatically.
  • View all your social post submissions in a simple and filterable view
  • A library of customisable mission templates to inspire and streamline content creation
  • Only reward UGC creators when content meets your mission criteria
club_product_screenshot_mission_templates

Club is an amazing tool if you plan to activate many influencers monthly or for specific campaigns.

Hanin De Simone
Influencer Marketing Lead

The management and customer support is just incredible.  I've never come across a platform that is so beautifully managed.

Barbara Veckova
Account Manager

Club has been a game-changer. It’s our go-to platform for growing a loyal community that generates sales and brand awareness.

Robb Lazenby
Global Head of Marketing and Brand

I like the simplicity of this up-to-date platform.

Austin Nimmo
Founder of Rogue Marketing, and Direct Response Marketer

It's right up there with Upfluence and Skeepers.

Ryanne Diehl
Ambassador
Turn content into revenue

Ready to boost your brand with UGC?

Discover how easy it is to build an army of content creators.