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Getting more from brand ambassador collaborations
After struggling with short-term influencer collaborations that didn't build customer loyalty, and frustrations with trying to communicate with influencers, track metrics, and collect UGC all with separate tools, skincare brand, Byrokko found that our platform kept everything in one place.
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The challenge
Byrokko never had an ambassador program before joining our platform, instead, they collaborated with big influencers once or twice to target their audience, which is made up by 85% of women aged between 20 and 35.
They were looking for a tool that would allow them to get more from their collaborations whilst building customer loyalty and commitment.
Pain points
- Extended hours spent coordinating all the elements that make up an ambassador program
- Friction with having to use multiple tools to communicate, track and gather UGC
- Short-term collaborations with influencers that didn’t build customer loyalty
Customer success
From day one of launching their ambassador activation campaign, Byrokko has seen a huge interest in their ambassador program.
They have also experienced a bigger feeling for brand loyalty by their ambassadors and their inclusion in the brand’s growth. In terms of investment value, Ana says that Byrokko has experienced “amazing ROI from the very beginning.”
