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Cocunat's community drive a buzzworthy store opening
Cocunat is a trailblazing skincare brand dedicated to toxic-free beauty. They're fostering a community of like-minded individuals through impactful ambassador marketing.
The challenge: Building buzz and driving foot traffic
For the grand opening of their new store in L’Illa Diagonal, Barcelona, Cocunat sought to generate significant buzz both online and offline.
The brand’s primary challenge was to attract local ambassadors and drive meaningful foot traffic while maintaining authentic engagement with their community. They needed a seamless way to engage their brand ambassadors and amplify the store opening event across social media channels.
Pain points
- Lack of a platform to efficiently mobilise a community of ambassadors for both digital and physical campaigns
- Difficulty in creating buzz for a localised store launch in a competitive market
- Need for a streamlined way to manage ambassador collaborations and measure real-time engagement
- Ensuring authentic and organic social media content that resonates with local audiences
- Building deeper relationships with top-performing ambassadors through in-person events
Strategy for success
Cocunat seamlessly integrated ambassador-driven content with their traditional store launch efforts. Through a two-part mission, ambassadors generated online buzz and attended the physical store opening. We helped Cocunat effectively segment their ambassador community by location, ensuring relevant audiences were reached.
This resulted in significant in-store foot traffic and a notable increase in social media engagement, exceeding the brand’s original goals.
