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Grow your brand through customer loyalty and long-term relationships

Fashion accessory brand IDEAL OF SWEDEN had been hunting for a way to expand into new markets across Europe using ambassador marketing. Our user-friendly platform allowed IDEAL OF SWEDEN to attract and build long-term relationships with ambassadors across the world and drive engagement and sales through in-platform marketing tasks.

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01.
$2.95M

Social buzz

02.
52,520

Brand ambassadors

03.
878.88M

Social media reach

The challenge

When IDEAL OF SWEDEN joined our platform over five years ago, they were looking for a way to expand into new markets and work long-term with ambassadors all over the world. But even before they started, they knew how complicated the logistics of having a large, global ambassador community could be.

They found us as they were looking for a platform that could help them communicate effectively and efficiently with ambassadors across the globe while also tracking performance to ensure it was worth the effort and expense.

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A more automatised way of dividing ambassadors into different segments and adopting customised strategies for each segment.

Pain points

  • Struggle breaking into new global markets
  • Difficulty coordinating communication efficiently with a large number of ambassadors
  • Tracking ambassador performance was complicated and time-consuming
  • Desire to keep ambassadors engaged long-term
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Customer success

Since the founding of their ambassador community over 5 years ago, IDEAL OF SWEDEN have developed and positioned themselves in new markets through effectively managing a large ambassador program.

By utilising our user-friendly ambassador segmentation feature, IDEAL OF SWEDEN was able to adopt customised strategies for different ambassadors based on their preferred criteria.

With an efficient method of communication and automated rewards system, their community has grown and many ambassadors have built a relationship with IDEAL OF SWEDEN, staying on with them for years. 

 

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Summary

With our platform, IDEAL OF SWEDEN has managed the difficult task of keeping a large community of ambassadors engaged for the long haul. They’ve used our platform to expand their reach as a brand and have witnessed the power of long-term relationships with their ambassador community.

“We see loyalty as very important,” Jenny, commented. “The ambassador community becomes familiar with our brand through their consistent engagement in the missions. This is very important as it allows us to gather a lot of knowledge about who our customers are.”

Through innovative and exciting missions, a monthly newsletter, and clear guidelines, IDEAL OF SWEDEN has built a strong base of dedicated ambassadors who have helped them break into international markets and grow their brand. 

Ready to see results with your community?

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