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Decrease manual effort while increasing brand awareness

Through our platform, MY FAM POSTER has decreased manual efforts and considerably increased ROI. Their social media community has flourished and they've significantly increased the amount of reusable UGC. 

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01.
357

Brand ambassadors 

02.
202 120

Social media impressions

03.
$11.6k

In revenue with 261 Sales

The challenge

Before joining our platform, MY FAM POSTER managed their micro-influencer marketing through Google Sheets and a tool called People Map.

Their strategy was to give out freebies to people that fit within the brand’s niche and then they added them to their Google Sheet.

Afterwards, they also added them to the tool People Map to see how much reach and engagement the post of a specific micro-influencer got. Overall there was a lot of manual effort that the MY FAM POSTER team had to put into this.

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Their goal was to decrease the manual effort and time spent on managing their in-house social media marketing campaigns.

They also wanted to be able to collaborate with more genuine customers, followers and fans of their brand to authentically increase awareness and keep MY FAM POSTER top of mind. 

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You can collaborate with many ambassadors at the same time without too much effort which makes it much more scalable.

Pain points

  • A lot of manual work and effort
  • Valuable and productive time being wasted without the right tools
  • A lack of buzz around the brand
  • An inability to collaborate with their customers, followers and fans at scale
  • Tracking return on investment
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Customer success

In Johannes’ opinion the platform is very easy to use and most of the time very self-explanatory. It’s been very easy for him to introduce new employees to the platform during the 6 months that they’ve been building their ambassador community.

Their ambassador community has helped the MY FAM POSTER team generate more UGC for their brand which has made a big impact on the amount of content that they’re able to use for their own social media channel.

As a result of this, they have also seen a massive increase in the number of followers on their socials. 

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The brand is now able to collaborate and communicate with their ambassadors in a much easier streamlined manner while easily being able to track which ambassadors perform well for their brand.

At peak times in eCommerce like Black Friday, Cyber Monday and Christmas the team noticed a boost in ambassador driven sales which is significant since those periods are also the time when customers are being aggressively advertised to by numerous holiday marketing campaigns. 

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Summary

Given that MY FAM POSTER has only been using our platform for 6 months, they’ve successfully managed to generate a positive ROI whilst gaining quality UGC and brand awareness at no additional cost.

From an operational point of view, their return on investment has been invaluable. Johannes’ commented that managing all the collaborations by hand via the Google Sheet was way more time-consuming and they would never have been able to collaborate with so many ambassadors in such a short time.

Ambassador marketing is really helping MY FAM POSTER in the social space as it is a more unique way to show their products to their audience.

Ready to see it for yourself?

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