Brand login
Build a passionate community & create a personal bond with consumers
Adult leisurewear brand, Onepiece faced significant barriers to building personal connections with their ambassador community and wasting time trying to keep on top of manual processes.
The challenge
Since Onepiece's inception, they’ve understood the value of working with people who are passionate about their brand and products, but prior to signing up with Club, the brand made use of a very manual system of emails and online spreadsheets.
This meant that they spent a big chunk of their time trying to manage their community with little success.
.webp)
Engaging their community
Their goal was to engage with their ambassadors on a one-to-one level because this is one of the brand’s cornerstone beliefs.
They also wanted to be able to reach out to influencers, customers and social media followers in a meaningful way.
Pain points
- Manual system to recruit and keep track of ambassadors
- Time wasted without effective software to automate the process
- Difficulty connecting with ambassadors on a personal level
- Lack of tools to communicate with ambassadors at scale
Customer success
The team at Onepiece has found Club’s platform very intuitive to use while also offering advanced features that solve any issues in an elegant way.
The brand has scaled up its ambassador marketing program with Club and as a result, they’re enjoying a higher engagement rate on social media posts, receiving more UGC and its community has become more involved with the brand.
Higher engagement rates
Thanks to the higher engagement rate on ambassador posts, the brand has noticed that Instagram algorithms allow more content impressions on their follower’s and potential customers' feeds.
