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Managed services boosted SixStar's brand and community engagement

SixStar is the go-to sports nutrition, bodybuilding, and performance improvement brand. They faced a significant challenge in scaling brand awareness and community-building.

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01.
22.28k

Earned media value

02.
479

Mission submissions

03.
4.71M

Total reach 

The challenge

With a small team handling various roles, the company struggled to effectively manage influencer partnerships and engagement with potential brand ambassadors. A critical issue was the need to create and maintain a strong connection with their audience without overextending their resources.

SixStar was ready for a tool and service that would allow them to build a solid and engaged community, and through an industry recommendation, they found us.

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Their expertise in brand building, community management, and problem-solving has been instrumental in achieving SixStar's goal.

Pain points

  • Scaling brand following and awareness without more work and additional hires
  • Increased workload without yielding desired results, hindering long-term success
  • Managing day-to-day operations and community engagement was overwhelming with a small team
  • A need to focus on the brand's growth strategy and leave the execution to a trusted platform and team
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Fueling community growth and brand loyalty

Since implementing the ambassador program, SixStar has successfully built a thriving community. The program has enabled the brand to nurture a loyal following, with ambassadors actively engaging on social media, sharing content, and proudly representing the SixStar brand.

By harnessing our direct communication tools, SixStar has collaborated with numerous ambassadors simultaneously, making it less time-consuming compared to other tools.

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Utilising managed services to streamline community growth effort

Since implementing managed services to its ambassador program, SixStar’s overall brand sentiment and community engagement have shown marked improvement.

The increase in user-generated content, positive feedback, and active participation from ambassadors indicate the program's effectiveness.